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nico deyer
advertising & art direction
E-3008 by Peugeot
About
Peugeot released its latest E-vehicle, the E-3008 offers up to 680Km of electric autonomy, being at the front of the eco-conscious revolution. The brief asked to think of the expected and the unexpected when advertising vehicles.
Insight
Eco-consciousness and sustainability don't always have to be serious. Concern for nature can be fun, laughable and generate a positive impact on future costumers. Fantasy, uplifting ambiences and humour base this campaign.
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