nico deyer
art & creative direction
Allianz, Go on you good thing.
Problem:
As part of my MSc in Advertising showcase, Allianz challenged us to create a memorable campaign for their Olympic and Paralympic partnership—designed to boost brand awareness and keep Allianz top of mind at renewal time.
What was delivered:
While Olympians are one in half a million, everyday heroes are all around us. Inspired by them, our campaign celebrates ordinary people chasing extraordinary passions. As Creative Lead, bringing these characters to life was a journey to remember.
Winner at TU Dublin's Showcase '23 / '24
ACTIVATION & SOCIALS
The ‘Synchrodads’ kick off with a synchronized swimming routine in the Seine, followed by an Irish tour: Synchrodads on Tour. Supported by paid ads and character-led organic content on Allianz’s social channels, the campaign blends humor and heart to build brand connection.
Meet the team, "Pedro the IIIrd":