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Allianz, Go on you good thing.

Work with Donnacha Lynch

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What they asked 

For the showcase project in the MSc for Advertising & Creativity, Allianz briefed us on their upcoming partnership with the Olympic and Paralympic Games to increase brand fame and awareness. We were to create a campaign that leaves a lasting impression on consumers so that they remember Allianz when their renewal is due.

What we delivered

The Olympics inspire all of us, and Olympic athletes are super rare—only one in every 500,000 people will become one. We chose to draw real-life people's stories. Our campaign follows three heroes pursuing their extraordinary and inspiring passions, however unconventional they may be. For this delivery, I played the role of Creative Lead, while Donnacha became Art Director.

Activation and Social:

'Synchrodads' will perform on the opening act, doing a routine of synchronised swimming, in the river Seine. Then an Irish tour around the country, called 'Synchrodads on tour'. Then, alongside paid advertising across social media channels, each character will post their own organic original content to Allianz accounts.

Meet the team, Pedro the IIIrd:

Project Lead - Mark Convery
Creative Lead - Nico Deyer
Art Director - Donnacha Lynch & Evgenia Niskoroda
Copywriting - Emma Brown & Maria Cunningham
Strategy & Media - Yaxi Guo & Pooja Pallanti

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