nico deyer
advertising & art direction
Allianz, Go on you good thing.
For our showcase project in the MSc for Advertising & Creativity, we were briefed by Allianz on their upcoming partnership with the Olympic and Paralympic Games with the aim to increase brand fame and awareness. We were to create a campaign that leaves a lasting impression on consumers so that they remember Allianz when their renewal is due.
Insight
The Olympics inspire all of us, some more than others. Drawing on the actions of real-life people, our campaign follows three individuals pursuing their extraordinary and inpired passions, however unconventional they may be.
Project Lead - Mark Convery
Creative Lead - Nico Deyer
Art Director - Donnacha Lynch & Evgenia Niskoroda
Copywriting - Emma Brown & Maria Cunningham
Strategy & Media - Yaxi Guo & Pooja Pallanti
Activation and Social:
'Synchrodads' will perform on the opening act, doing a routine of synchronised swimming, in the river Seine. Then an Irish tour around the country, called 'Synchrodads on tour'. Then, alongside paid advertising across social media channels, each character will post their own organic original content to Allianz accounts.
