nico deyer
art & creative direction
Poe. May the ravens come. Evermore.
The problem:
Poitín has shed its old, questionable reputation. Temple Bar Distillery's first Poitín targets modern drinkers in their 30s. The goal: Positioning Poitín internationally as a premium, crafted spirit to be consumed neat or mixed
Delivering:
Poitín is a proud part of Irish heritage, but it’s often wrapped in serious, masculine branding.
This fresh and organic twist—witty, and playful. Inspired by the mystic symbol of the raven
and the Irish shenanigans, it celebrates transformation with a wink that freshens up tradition.
With Edgar Allan Poe’s roots traced all the way from county Cavan, it all comes full circle.
Poe gathers top mixologists and spirits critics from around the world for a moonlit adventure through Glasnevin Cemetery and into the Botanic Gardens. It’s a journey between history and nature, rebellion and renewal. Along the way, guests explore Irish wit, craft their own Poe cocktail with fresh-picked herbs, and toast under the stars in a walled orchard—ravens included.