nico deyer
advertising & art direction
Poe, Irish Poitín
What they asked
Poitín is an Irish spirit that is getting its well-deserved recognition. Its old days
of questionable production and reputation are way gone. And Temple Bar Distillery has created its first Poitín. We were asked to create a brand and a campaign that speaks to people in their 30s, who prefer mixed cocktails and highballs. Offering a modern, high-quality, crafted drink.
What we delivered
Poitín is a historical part of the Irish culture. Sadly the market keeps coming up with brands that can be way too serious and masculine-appealing. Our proposal is more organic, playful and witty.
Night and its happenings have been fundamental in the Irish culture since ancestral times. Ravens represent transformation, one that brings a refreshing change of heart. With wit, the capacity to turn things around and the capacity to have fun at even the dreadful, they symbolise the overcoming Irish spirit. Choosing Edgar Allan Poe comes from the fact that his grandfather was an Irish man, from county Cavan. Making Poe a complete loop.
Work with Donnacha Lynch
"Nocturnal Mixology" Experience
