nico deyer
advertising & art direction
E-3008 by Peugeot
Peugeot released its latest E-vehicle, the E-3008 offers up to 680Km of electric autonomy, being at the front of the eco-conscious revolution. The brief asked to think of the expected and the unexpected when advertising vehicles.
Insight
Eco-consciousness and sustainability don't need to be serious. Concern for nature can be fun and memorable. The positive side of green advertising brings more advocates. Fantasy, uplifting ambiences and humour base this campaign.
Storyboard
"..."
-A cenital angle of a highway in the
middle of a verdant, dense forest. Early morning-
​​
FX: no sound, but the distant chirping of crickets and an occasional bird.
-Close up of a green cricket, it becomes aware of a chirping-like sound. Turns it head around and starts blushing.-
​
FX: The cricket makes a "hmm?" sound, similar to a human.
-A middle-low angle shot.
The cricket -now fully blushed, enamoured with this sound, determined to find it, swiftly jumps down the branch-
​
FX: Leaves brushing against the cricket, the distant chirping continues.