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ECO-FRIENDLY, even if

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What they asked for:

Peugeot’s new e-3008 delivers up to 700km on a single charge, combining performance with signature comfort. The brief challenged to rethink car advertising—balancing the expected with the unexpected.

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A guilt-freeing idea:

Being eco-friendly isn’t easy—but this light-hearted campaign positions the

e-3008 as a guilt-free first step. It’s a way to feel good about going green, even if the rest of your habits aren’t there yet.

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