nico deyer
advertising & art direction
E-3008 by Peugeot
Work with Donnacha Lynch
What they asked for:
Peugeot has revealed their new e-3008 series of cars, with a range of up too 700km, single charge besides all the amazing perks and comforts from Peugeot. This brief asked us to consider all the expected and unexpected when advertising vehicles. (Brief by Shane Holohan)
What we delivered:
We all know the struggle to tick all the boxes to be more eco-friendly. This humorous campaign presents the car as the ideal first step to, at least, get some peace of mind. Even when your other habits still need improvement.
Storyboard
Early morning, indoors, one male character:
The "2Johnnies" podcast starts playing, it’s the “2 Johnnies” discussing the common struggles people face when trying to be eco-friendly and the efforts they put into their daily routine.
