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Bliss, by LUSH cosmetics

Firefly a surreal close up of a tree stump with polychromatic and glittery powder flowing

About

This was an entirely free brief, the challenge was to produce a TV advert for whatever brand or element we were attracted to. My personal choice was to work on Lush Cosmetics in regards to their core brand values.

Insight

A pandemic on opioids and painkillers is a terrible worldwide issue. Lush's CBD line of products offer certain relief while helping not only consumers but also the planet. Lush's Cannabidiol comes from hemp cultivars, not having any relation to psychoactive consumption of marihuana. Making it legal and safe.

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*Misuse of Drugs Legislation in Ireland

Storyboard

"When life gets too hard, nature holds a secret.

And Lush knows the way"

-A cold, eerie and untouched by humankind valley. Dark clouds in the distance covering up the sun-

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FX: Intense wind.

"Give yourself a different solution"

-A round pond surrounded by all sorts of wild flowers. The camera moves smoothly to a cenital view-

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FX: Water and grass swinging in  the wind.

"Cross the door into a possibility

that takes care of your planet"

-Pond now is now a circular mirror, the mirror flips over, while the camera zooms in. Chroma Key underneath-

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FX: Grass against the camera's microphone.

"Our CBD range of products relieves those aches and

stress that the modern world can bring"

-Almost identical to first location, the clouds glide on the wind-

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FX: Sound of breeze and birds, streams of water.