Bliss, by LUSH cosmetics
About
This was an entirely free brief, the challenge was to produce a TV advert for a brand, product or initiative we were attracted to. My personal choice was to work on Lush Cosmetics in regards to their core brand values.
Insight
A pandemic on opioids and painkillers is a terrible worldwide issue. Lush's CBD line of products offer certain relief while helping not only consumers but also the planet. Lush's Cannabidiol comes from hemp cultivars, not having any relation to psychoactive consumption of marihuana. Making it legal and safe.
STORYBOARD
"When life gets too hard, nature holds a secret.
And Lush knows the way"
-A cold, eerie and untouched by humankind valley. Dark clouds in the distance covering up the sun-
FX: Intense wind.
"Indulge yourself with a different solution"
-A round pond surrounded by all sorts of wild flowers. The camera moves smoothly to a cenital view-
FX: Water and grass swinging in the wind.
"Cross the door into a possibility that takes care of your planet"
-Pond now is now a circular mirror, the mirror flips over, while the camera zooms in. Chroma Key underneath-
FX: Grass against the camera's microphone.
"Our CBD range of products relieves aches and
stress that the modern world can bring"
-Almost identical to first location, the clouds glide on the wind-
FX: Sound of breeze and birds, streams of water.
"By choosing Lush you're not only going natural,
but actually green"
- Close up of a tree stump from which the "4:20" perfume emerges, a burst of glitter adds a whimsical effect -
FX: sand/powder bursting.
"We fight animal testing since the day we started"
- Close up of a small body of water. A "4:20" Bath Bomb fizzes up leaving a trace of pink and green-
FX: Intense fizzing, bubbles and liquids moving.
"And all of our products are either vegan or vegetarian"
A close up of half a coconut floating on top of a puddle of Coco butter, inside it, the "Joints" massage bar floats up in between melting butter-
"Our products are either naked, or one hundred percent
plastic recycled since 2008."
- A detail of pigments underwater with the "Botanomancy" bubble bars sinking down. It mimes the effect of clouds-
FX: Thunder, Underwater movement.
“For days when the world is too much with us, there’s Lush. Fresh handmade cosmetics. Fighting animal testing since 1995.”
- We go back to the general frame of the surreal landscape. The brand’s logo fades in- The end.