nico deyer
art & creative direction
Bliss, by LUSH cosmetics
Challenge:
Produce a TV commercial for any brand, product, or initiative of our choice.
My Focus: Lush Cosmetics—aligning with their core values of ethical sourcing, sustainability, and cruelty-free innovation.
Insight
Opioid addiction is a global crisis. Lush offers a safer, natural option with its CBD products. Made from hemp, not marijuana, they’re legal, non-psychoactive, and kind to the planet.
STORYBOARD
"When life gets too hard, nature holds a secret.
And Lush knows the way"
-A cold, eerie and untouched by humankind valley. Dark clouds in the distance covering up the sun-
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FX: Intense wind.
"Indulge yourself with a different solution"
-A round pond surrounded by all sorts of wild flowers. The camera moves smoothly to a cenital view-
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FX: Water and grass swinging in the wind.
"Cross the door into a possibility that takes care of your planet"
-Pond now is now a circular mirror, the mirror flips over, while the camera zooms in. Chroma Key underneath-
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FX: Grass against the camera's microphone.
"Our CBD range of products relieves aches and
stress that the modern world can bring"
-Almost identical to first location, the clouds glide on the wind-
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FX: Sound of breeze and birds, streams of water.
"By choosing Lush you're not only going natural,
but actually green"
- Close up of a tree stump from which the "4:20" perfume emerges, a burst of glitter adds a whimsical effect -
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FX: sand/powder bursting.
"We fight animal testing since the day we started"
- Close up of a small body of water. A "4:20" Bath Bomb fizzes up leaving a trace of pink and green-
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FX: Intense fizzing, bubbles and liquids moving.
"And all of our products are either vegan or vegetarian"
A close up of half a coconut floating on top of a puddle of Coco butter, inside it, the "Joints" massage bar floats up in between melting butter-
"Our products are either naked, or one hundred percent
plastic recycled since 2008."
- A detail of pigments underwater with the "Botanomancy" bubble bars sinking down. It mimes the effect of clouds-
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FX: Thunder, Underwater movement.
“For days when the world is too much with us, there’s Lush. Fresh handmade cosmetics. Fighting animal testing since 1995.”
- We go back to the general frame of the surreal landscape. The brand’s logo fades in- The end.