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nico deyer
art & creative direction
Repak's Plastic pledge
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Context:
Repak leads Ireland’s recycling efforts with its Plastic Pledge program, encouraging businesses to cut plastic use through a fee-based membership. Funds support eco-friendly practices across industries and among consumers, aiming to boost recycling rates to 35% by 2025.
What sprouted:
Heavy copy no longer connects. Bold, striking visuals speak to both consumers and businesses—driving awareness, shifting habits, and fueling real change.​​
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