Repak is the Irish leader in overseeing, regulating and promoting awareness and execution in recycling and reducing plastic packaging. Its plastic pledge focuses on companies and businesses joining on a fee based on how much plastic is reduced. By doing so, funds aid in improve eco-conscious practices not only on businesses but also consumers. Its focus is to raise rates to 35% by 2025.

Insight

Neither companies nor people have enough time to pay attention to heavy, copy-led pieces. By alluding to simple, shocking and alluring images, this we address consumers and businesses equally. The first point is to create awareness, interest and to educate. Making initiative the next step.

"By paying attention to details, the bigger picture will sort itself"

Repak's brief and sources