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Work with Donnacha Lynch
Repak's Plastic pledge
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What they asked for:
Repak is the Irish leader in overseeing, regulating and promoting awareness and execution in recycling and reducing plastic packaging. Its Plastic Pledge program focuses on companies and businesses joining on a fee-based membership on how much plastic is reduced. By doing so, funds aid to improve eco-conscious practices not only on businesses but also consumers. Its goal is to raise rates up to35% by 2025.
What was delivered:
Heavy copy-led pieces no longer appeal to companies or the public. By using simple yet shocking and alluring images we address consumers and businesses equally. Awareness leads to change in daily habits, which helps sorting the bigger picture.
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