nico deyer
advertising & art direction
Jameson, "We are Legends"
Work with Donnacha Lynch
What they asked for:
Let people on the American continent and the world know the rich culture were Jameson Whiskey comes from.
What we delivered:
Jameson is steeped in Irish myths and legends and is more than just an average whiskey. It breathes life into every glass thanks to its long heritage.
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Insight:
Consumers internationally have warmed up to Irish Whiskey over the last 10 years due to its deep and rich flavour and culture.
As one of the fastest-growing industries in America, with 9.5% of its population claiming Irish heritage, showing earth-shaking legends from this country.
Myths are a fundamental part of the Irish culture, it is intertwined into our land and rivers telling countless stories. Jameson is as much a part of the Irish culture as the folklore portrayed in this film. Having Jameson’s Barrel-Men as mythological creatures, co-existing with the spirit of the land. We are legends.
Storyboard
​​Seanchoíche is the ultimate international storytelling platform, based on the Gaelic tradition of Seanchai, storytellers who spend their lives gathering stories and sharing them with others. These stories may change over time, bit by bit, yet they remain, becoming legends.
Jameson’s story is one etched into the Irish culture and will one day become a legend to be passed on. Partnering up with these storytellers and their unique talents to share the legends of Ireland -and their own- on tour throughout several cities in the US. All while enjoying the amber warmth of Jameson, inside a gigantic Jameson barrel.