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Bumble, for D&AD's New Blood

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About

Ten years after its birth, the female founded dating app. Whose first features is to create safer spaces where women make the first move, wants to celebrate its ten year old anniversary, promoting its values of kindness and show the world there is more Bumble to come.

Insight

We take the starting position of “No More Lonely Knights” to explore the honesty of feeling alone before taking the adventure to Bumble to search for someone. Bringing classical images of magical fairy tales such as The Sword in the Stone, The Knights of the Round Table and the heroes journey and offering everyone the chance to see themselves in these stories. Inviting them to write them in their own with themselves as the main character.

Work with Donnacha Lynch

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