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Bumble (D&AD's New Blood)

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About

For its 10th anniversary, Bumble—built to empower women to make the first move—celebrates a decade of kindness, safety, and connection, while signaling there’s much more to come.

Insight

“No more lonely knights” is a charming pun that reimagines fairy-tale romance through a modern, feminist lens. With playful nods, redesigning what is chivalry, Bumble invites users on a kind, respectful, and empowering adventure in dating—fit for the 21st century.

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