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nico deyer
art & creative direction
Care for carers, by Dove
Caring for:
Dove’s Real Beauty campaign turns 20—celebrating two decades of championing realistic beauty standards. The question now: what will the next 20 years look like?
What we delivered:
Dove has the potential to show carers across the world that their acts of kindness are as beautiful and meaningful as they are.
Insight:
Women perform 75% of unpaid care work globally, often at the cost of their own needs. This campaign places Dove products alongside daily essentials as a gentle reminder: carers deserve care too.
"A warm reminder" activation
Caring often leaves little room for self-care. During Ireland’s Carer’s Week, Dove honours carers with workshops, product giveaways. This time, with an outstanding new experience. Using EEG technology, brainwaves of cared-for individuals—some non-verbal or with disabilities—are recorded alone and then with their carer present. The data is woven into a two-sided scarf, a touching keepsake showing the impact of their care.
A warm tribute to “Making Caring Visible.”
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