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Insight:
Women perform 75% of unpaid care work globally, often at the cost of their own needs. This campaign places Dove products alongside daily essentials as a gentle reminder: carers deserve care too.
Care for carers, by Dove
Caring for:
Dove’s Real Beauty campaign turns 20—celebrating two decades of championing realistic beauty standards. The question now: what will the next 20 years look like?
What we delivered:
Dove has the potential to show carers across the world that their acts of kindness are as beautiful and meaningful as they are.
"A warm reminder" activation
Caring often leaves little room for self-care. During Ireland’s Carer’s Week, Dove honours carers with workshops, product giveaways. This time, with an outstanding new experience. Using EEG technology, brainwaves of cared-for individuals—some non-verbal or with disabilities—are recorded alone and then with their carer present. The data is woven into a two-sided scarf, a touching keepsake showing the impact of their care.
A warm tribute to “Making Caring Visible.”
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