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nico deyer
advertising & art direction
Origins, by Dove
Brief: By Shane Holohan
Dove's Real Beauty campaign turned 20! And to continue inspiring and empowering women to feel confident and positive about the way they look, it's asked to imagine how the brand could look back in twenty more years. Reimagining beauty once again. The main target being women from 18 to 30 years old.
Insight
As humankind we created the concept of beauty, therefore we have a responsibility to create collective and several versions of beauty. Rooted on the local standards set by ethnicities, weather, culture, etc. And not centralised standards set by external and dominant standards of beauty imposed by media mass consumption culture.
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