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Origins, by Dove

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About

Dove's Real Beauty campaign turned 20! And to continue inspiring and empowering women to feel confident and positive about the way they look, it's asked to imagine how the brand could look back in twenty more years. Reimagining beauty once again. The main target being women from 18 to 30 years old. 

Insight

Eco-consciousness and sustainability don't always have to be serious. Concern for nature can be fun, laughable and generate a positive impact on future costumers. Fantasy, uplifting ambiences and humour base this campaign.

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